Texting UK customers, with consent on file.
In the UK, marketing texts are governed by PECR and UK GDPR. You need the right permission, a clear sender identity and a simple way out in every message. Textezy builds all three into every campaign.
What the rules require
Permission, identity and an easy opt-out.
There's no carrier registry like India or the US. Instead, the ICO expects you to prove people agreed to hear from you, and to make stopping easy.
- Consent: a clear, active opt-in for marketing texts, or the soft opt-in for existing customers
- Identity: customers must be able to tell who the message is from
- Opt-out: a free, simple way to stop marketing in every message
- Branded sender name set
- Opt-ins recorded with source and time
- Soft opt-in contacts tagged
- Opt-out included in every message
- Sent at a reasonable local hour
Two routes to permission
Opt-in or soft opt-in. Textezy tracks both.
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Opt-in
Someone actively says yes
They tick an unticked box, text a keyword or sign up on a form that clearly says you'll send marketing texts. Textezy stores the wording they saw, the source and the time.
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Soft opt-in
Existing customers, similar products
If you got their number during a sale, you can text them about similar products, as long as they could refuse at the time and can refuse in every message. Textezy tags these contacts so they only get eligible campaigns.
How Textezy handles it
Compliance that runs in the background.
Sender name
We set up an alphanumeric sender such as “BrightSmile” so customers recognise you instantly.
Consent capture
Forms, keywords and QR codes with the right wording, saving every opt-in to your consent ledger.
Message checks
Marketing texts are blocked if they're missing an opt-out or going to contacts without permission.
Records on demand
Export who agreed, how and when, if a customer or the ICO ever asks.
Message example
Clear sender, clear exit.
A compliant UK marketing text says who it's from and how to stop, without eating into your message.
UK FAQ
Questions about sending in the UK.
Can customers reply to a branded sender name?
No. Alphanumeric senders are one-way. If you want replies, Textezy can send from a UK mobile number instead, and you can mix both in one account.
Do the rules apply to business customers?
PECR's consent rules for texts mainly protect individuals, including sole traders and some partnerships. Texts to company employees have lighter rules, but you must still identify yourself and honour opt-outs. Textezy treats every contact carefully by default.
Can someone stop my brand name being spoofed?
Yes. The UK has an industry registry that protects sender names from misuse. We can help you register yours.
What about service messages?
Order updates, appointment reminders and other service texts aren't marketing, so they don't need marketing consent. Keep them free of promotions, and Textezy will flag any that drift into marketing.
Start texting UK customers.
Prices in pounds and consent tools included.